Key elements to find your blogging (niche)

Key elements to find your blogging (niche)

If you are struggling to define your niche or a topic, then I suggest you read this article until the end. In this article, I am going to teach you exactly how you can find your perfect niche, step by step. After reading this article you will not only find your niche but target a specific audience that will follow you. Because you give them a solution for their specific need.

Starting a blog and not knowing what to write about, can be really challenging. If you find the topic you are passionate about or interested in writing about, how can you stand out? There are a lot of excellent bloggers out there. What is a niche? How to narrow your niche? What’s the psychology of niche marketing?

So you have decided to start blogging, but what’s next?

You can start blogging about anything and everything, but these blogs are often not really successful. Think for a moment you are a reader. You are passionate about make-up and nails. There are two blogs you can choose from: one is a make-up and nail blogger who writes only about your subject. And the other blogger writes about nails, makeup, losing weight, parenting and traveling. Which one sounds more interesting to you? I don’t think you will be interested in the second blogger. That’s the reason that you have to choose a specific niche. After reading a ton of articles of experts, and my own experience I will advise you to choose a topic that you are really passionate about. If you choose something because you think it might be a profitable topic, it will soon show through in your writing, and your readers can feel that. You have to enjoy writing. What are the topics that you just can’t stop talking about? If you have one then that’s a good sign. That will probably be a good niche for you. What do you love to do in your free time? Is there something you would do all day long even if you were not paid for it?

If you still have no idea after answering all the questions above keep reading. Passion is not found but developed. What is it that you are really good at? What might be a good idea to learn to explore that you are interested in, but think it’s difficult scary or impossible to write about. You can always challenge yourself to learn new things and become an expert on a particular topic. It can be really exciting and fun to do. When I started blogging, I was just passionate about reading, but I have learned so many other things along the way. I started a facebook page, I started Pinterest and Instagram and learning about keywords and SEO. You don’t have to be an expert in a subject to start writing about it. If you like the subject, are interested in it, or want to learn about it, you can start writing. I am still learning and enjoying doing it.

If you sit and think for hours about what your passion is, you will not find your answers. You have to go and try different things in order to find what you love doing. If you do something and become really good at it, you will also love doing it.

What’s a niche?

Your niche is what you blog about. It is the information that you offer to your audience. Narrowing your niche is really important. An example of niche: instead of writing about sports in general, you can write about football or a specific team or a player. You can narrow it and narrow it until you find your perfect niche.

How to narrow your niche?

Select a group within the niche that you have targeted. You might have heard about the 80/20 rule. 80 percent of the result is produced by 20 percent of the work. This is the way it is when we look at any complex system. So you have to find 20% within your niche that produces 80% of the results. It also turns out that people want to feel that they are the only ones that this product was made for. Think of my example about two bloggers who write about make-up and nails. You are interested in the blogger who writes just about the subject you want to read about. Can you relate to this? So always narrow your niche en then narrow it again, until you can’t narrow it. If there is a lot of competition in your niche or it’s a high emotional niche. And your readers are seeking for solutions but there are many options. It’s very important to narrow your niche. So you select a group within the niche that you just have targeted.

For instance, if your subject is relationship problem. To narrow this niche you can choose for dating. This is the beginning stage of a relationship. And then narrow it to only men. You can create a category dating advice for men. Because of the competition, you can narrow further. Online dating advice for men. The point is: keep narrowing your niche to find it.

To increase the chances of success narrow your niche. Categories to narrow by. You can narrow by:

– gender man/women

– by age;  

– gain/lose;

– the specific outcome they desire;

– specific fear they have

Most bloggers don’t succeed because they don’t target the right audience. Your reader and your blog and things that you offer is your market. You can choose who you want to market to. You can choose your target audience and you can choose what to offer them. Your niche is the most important element for your success and followers. When you target the right niche you set yourself to win before starting.

Niche psychology

The hardest thing for a human animal is to take out their wallet and give you their money, or reader to invest their valuable time to read your blog. Why is this? Because their money represents all the work, all the effort, and energy that they have to spend in return for money. Their time is also really valuable. It is their value and they know it. So learning the art to get a human animal to take their wallet and give you their money in exchange for products and services you offer is really a skill worth developing.

Niche psychology is finding people who are triggered emotionally. When people are triggered emotionally they are already seeking solutions to their needs. If a person is not triggered emotionally than they are not motivated and they don’t go out to solve their problem. If you want people to pay you for your knowledge then you have to figure out where people are emotionally triggered and driven to find a solution.

Niches or needs?

Next important idea is that niches are actually human needs. Stop thinking in niches and start thinking in needs. We are talking about needs that people have that drives them to take action. When you do that you are definitely going to succeed. Examples of needs are entertainment, motivation, overcoming a specific fear, solution on how to change a specific habit. Always look for customer readers who are looking for you. If people are not self-activated and motivated to find solutions to their needs it’s really hard to persuade them to show interest in what you offer. You have to do a lot of selling and marketing. When you start thinking in needs. You ask yourself what are the solutions that people are already looking for? You start thinking: where are they looking? What are they searching for? And how are they looking to find a solution?

That’s one of the reasons why search engine and SEO is such a powerful tool for bloggers. People who are searching on the internet and typing a specific keyword are looking for a solution to their problems or needs. Search engine and SEO are one of the greatest tools that have been developed for testing and doing research. You can go online and use Google free tools, to search how many people are searching for a particular topic. Look for customers/readers who are looking for you. Is there a need that people can’t find a solution for? Is there a topic that is general and you can narrow it further? If you like my article and want to know more about this topic, please subscribe and leave a comment below. I also recommend you this amazing book So good they can’t ignore you to help you if you still struggeling with your finding your passion.

You can also watch the video below. It really helped me.  Allison is a great YouTuber and she really inspired me.

76 thoughts on “Key elements to find your blogging (niche)

  1. Thank you for the tips! 🙂 this is really helpful. I’m still trying to figure out what I’m going to write about specifically. I still haven’t narrowed it down to a specific topic but I’m trying to be consistent with the stuff I write about and not be all over the place; only 3 topics max that I alternate. Again, thank you!

  2. Nice post.

    Let me tell you something interesting: I’m not a fan of keyword research, instead, I’m more of a niche blogging person. I believe we must choose the niche according to our strength so that we could help someone out there looking for answers.

    Keep up the good work!

  3. According to Jeff Goins, finding your voice and establishing your mission statement is more important than finding a niche. Why? Because if you have a particular writing voice and a clear mission, you can write about anything and still stand out. I think the problem is that a good blogger will eventually feel constrained by a niche. A specific niche is good if you’re thinking about traffic, page views, and SEO. But if you really want to grow as a blogger, a writer, and an influencer, I think you’re better off creating outside the limits of a niche.

  4. Thanks for writing this post Malalai, I needed to read this. Sometimes I just want to write about everything. I definitely need to focus and go all in on what I love and am best at!

  5. Great tips! I do have a blog that focuses on three things, but they all relate to one another in some type of way. I have been thinking about creating a second, more serious blog. This will sure come in handy!

  6. Great tips! I’ve been struggling with this, im new to blogging. My own blog is a bit of a mix of everything, I just try to make it simple and categorize it. I’m still trying to capture the right audience

  7. thanks for all of these wonderful tips, I think we all struggle with this at some point. I have a wellness blog and sometimes trying to find your little niche and also your tribe can be overwhelming.

  8. It took me over 2 years to really narrow down my niche but after I figured it out I saw such a dramatic difference in the response from my audience. I focus on the “California lifestyle” with blog posts about traveling all around California. I create travel guides for popular spots and I hope to be a great resource for others looking to come visit Cali 🙂

    Gennifer Rose |

  9. Just found your website. Just to let you know the figureheads hanging around are from Mardi Gras floats. There is one from my fa#w-r-inelah&t39;s krewe actually!Great site!

  10. I have just taken over the Smug group here in L.A. and a couple weeks ago invited the super talented Scott Robert Lim to be the guest speaker. Sc&8to#t217;s seminar on off-camera flash was inspiring and demystifying for many of us. He shared great tips and techniques that I can’t wait to try out. Our co-leader Tom Galassi posted a full write up on his blog here.

  11. LOVE that Na18en&#i2d7;s Cheese is featured on your blog. I love her cheese, esp because it is organic. I once had a fondue party with her, and could not believe how much cheese i ate that night.adding pumpkin into recipes (such as chili) is one of my favourite things to do. It kinda feels like a secret ingredient to me. I feel as if this recipe would be a GREAT hit for casual dinner parties.

  12. I already found my niche but you’ve given me so many things to think about for creating more targeted content! I haven’t heard of the 80/20 before, nor have I really thought about my niche as a need. Really great suggestions, thank you!

  13. This is a very true article! I spent a ton of time redeveloping what if it’s I wanted to talk about. Even took a good break to find what it is I wanted to write about. Here I am again back in the world. It’s a great read, and very informative! I very much enjoyed what was said!

  14. This is so over looked by professionals and newbies, knowing your demographics is key to getting the exposure and response you want. Great advice!

  15. Hi, what a great informative post for new bloggers. I found the part about niche or need fascinating. Perhaps I should investigate this a little further.

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