We all know that Pinterest is a great way to drive traffic to our website. But, most of us can’t figure it out and eventually, we give up on it, but not you. That’s the reason why you are reading this article right now. Pinterest is a relatively new and untapped platform, compared with other social platforms. It is a social networking platform where people share rich pins (beautiful images with text).Pinterest is popular and rapidly growing social platform.
In this article, I will guide you step by step, how to create a Pinterest business account and drive traffic to your website. It is clear, easy to apply and by really reading and using it you will drive massive traffic to your website. You will learn exactly how to create a beautiful image (rich pin) that will drive traffic to your website. You will also learn how to do SEO (Search Engine Optimization) with Pinterest. If you still interested to learn more keep reading.
Why choose Pinterest to drive traffic?
There are a lot of other social media platforms, but why is Pinterest worth your time.
Pinterest is a search engine, which means that your reader is telling you exactly what they want and need. With Pinterest, you have the ability to drive FREE, organic traffic. The half-life of a Pinterest pin is 3, 5 months. It means when you post something it continues, to get clicks, shares, and likes. You don’t need a lot of followers to get traffic to your website. Group boards on Pinterest allow you borrow followers. When you post your content on group boards, the followers of the group board can see your content, and visit your website.
You don’t have to spend the time to connect and to build a relationship with your reader. You can focus on the most important thing, which is creating useful content for your reader. One single pin can drive over 80K views in a day. (a pin is a beautiful long image with text linked to your website).People that are on Pinterest have a high income.50% of the users make over 50.000 a year. Pins can stay searchable over time. You have consistent traffic. It can be 100% automated. The most profitable target markets are on Pinterest. Pinterest is one of the fastest growing social media platforms. Pinterest has 110 million monthly users. Enough reasons to master Pinterest. It is really worth your time.
Step 1 Pinterest Business account
1. Set up a Pinterest business account. Go to www.business.pinterest.com Click on join as a business. This video https://www.youtube.com/watch?v=h8yWCxUuAhk will help you.
Why should you set up a business Pinterest account? Because it will help you to target relevant audience by posting content more suited for them. If you set up a business account you will get access to Pinterest analytics. You will see who is looking at your pins. Which pins are working and more useful information? Now that you have a Pinterest business account let’s start.
On Pinterest you create boards. Every board needs at least ten pins. (pin an image with text linked to your website) You pin your own content and content from others on your boards. Next step is to follow people in your niche. Because they see that you have boards of their interest they will follow you back. You have now followed a specific group of people. Find niche related accounts with lots of followers in your niche, and follow their followers. Because these followers follow another account in your niche, they are also interested in your content.
Step 2 Pinterest SEO
Make sure search engines can find you. Check out the settings in privacy. In the search privacy, you can hide your Pinterest profile from search engines. If you want to get more traffic, you definitely DO NOT want this feature on. Make sure your settings indicate no.
It is really important that you optimize your pins, boards titles for SEO. You create your content you post it on a pin. You can add a description by your pin. Make sure that you use keywords that you want to rank for. You have different types of boards. You collect all your pins on a board. I have a board with the title ultimate guide for bloggers. That is on purpose because that is the key word that I am trying to target. Boards rank on searches just like pins. People can also follow individual boards. Optimizing your board titles will help you be better found in the search. You can also optimize board descriptions with keywords. A Pin has also a description and image. Make sure to use keywords in the description of your pin. Keep your most popular boards above the fold. Create rich pins with text to stand out.
Steps 3 create a beautiful pin that stand’s out.
You can use canva www.canva.com. Canva is free web-based photo editor that allows you to upload images and add text. Watch the video to learn how to create a rich pin with canva. https://www.youtube.com/watch?v=r5jXNvp67HA
Checklist for the viral pin
- Pin content that people actually searching for on Pinterest. Use the same keywords in your blog title. Create unique content that people need. If you do that, you don’t have to promote your blog content. Look for customers who are looking for you. Don’t create content that you think it is interesting or fun to write about.
- Design Pin: Become an expert on www.canva.com It is a free website where you can design your pin. You can use free images, for your pins.
- Larger pins are doing better on Pinterest. It should be at least 735/1300px. I choose blog format on Pinterest.
- Pinterest users love visually stimulating colors. Make your pins is colorful and make sure the pin stands out.
- Have the name of your blog at the bottom, it will help your reader to find your blog.
- Pin each pin on large boards once per day at high peak time.
- I am still a beginner on Pinterest, but I have created my first pin see below!
Creat your own rich pin see the video below.
My first pin!
One of the best books I read. If you interested click here.