We all know that Pinterest is a great way to drive traffic to our website. But, most of us can’t figure it out and eventually, we give up on it, but not you. That’s the reason why you are reading this article right now. Pinterest is a relatively new and untapped platform, compared with other social platforms. It is a social networking platform where people share rich pins (beautiful images with text).Pinterest is popular and rapidly growing social platform.
In this article, I will guide you step by step, how to create a Pinterest business account and drive traffic to your website. It is clear, easy to apply and by really reading and using it you will drive massive traffic to your website. You will learn exactly how to create a beautiful image (rich pin) that will drive traffic to your website. You will also learn how to do SEO (Search Engine Optimization) with Pinterest. If you still interested to learn more keep reading.
Why choose Pinterest to drive traffic?
There are a lot of other social media platforms, but why is Pinterest worth your time.
Pinterest is a search engine, which means that your reader is telling you exactly what they want and need. With Pinterest, you have the ability to drive FREE, organic traffic. The half-life of a Pinterest pin is 3, 5 months. It means when you post something it continues, to get clicks, shares, and likes. You don’t need a lot of followers to get traffic to your website. Group boards on Pinterest allow you borrow followers. When you post your content on group boards, the followers of the group board can see your content, and visit your website.
You don’t have to spend the time to connect and to build a relationship with your reader. You can focus on the most important thing, which is creating useful content for your reader. One single pin can drive over 80K views in a day. (a pin is a beautiful long image with text linked to your website).People that are on Pinterest have a high income.50% of the users make over 50.000 a year. Pins can stay searchable over time. You have consistent traffic. It can be 100% automated. The most profitable target markets are on Pinterest. Pinterest is one of the fastest growing social media platforms. Pinterest has 110 million monthly users. Enough reasons to master Pinterest. It is really worth your time.
Step 1 Pinterest Business account
1. Set up a Pinterest business account. Go to www.business.pinterest.com Click on join as a business. This video https://www.youtube.com/watch?v=h8yWCxUuAhk will help you.
Why should you set up a business Pinterest account? Because it will help you to target relevant audience by posting content more suited for them. If you set up a business account you will get access to Pinterest analytics. You will see who is looking at your pins. Which pins are working and more useful information? Now that you have a Pinterest business account let’s start.
On Pinterest you create boards. Every board needs at least ten pins. (pin an image with text linked to your website) You pin your own content and content from others on your boards. Next step is to follow people in your niche. Because they see that you have boards of their interest they will follow you back. You have now followed a specific group of people. Find niche related accounts with lots of followers in your niche, and follow their followers. Because these followers follow another account in your niche, they are also interested in your content.
Step 2 Pinterest SEO
Make sure search engines can find you. Check out the settings in privacy. In the search privacy, you can hide your Pinterest profile from search engines. If you want to get more traffic, you definitely DO NOT want this feature on. Make sure your settings indicate no.
It is really important that you optimize your pins, boards titles for SEO. You create your content you post it on a pin. You can add a description by your pin. Make sure that you use keywords that you want to rank for. You have different types of boards. You collect all your pins on a board. I have a board with the title ultimate guide for bloggers. That is on purpose because that is the key word that I am trying to target. Boards rank on searches just like pins. People can also follow individual boards. Optimizing your board titles will help you be better found in the search. You can also optimize board descriptions with keywords. A Pin has also a description and image. Make sure to use keywords in the description of your pin. Keep your most popular boards above the fold. Create rich pins with text to stand out.
Steps 3 create a beautiful pin that stand’s out.
You can use canva www.canva.com. Canva is free web-based photo editor that allows you to upload images and add text. Watch the video to learn how to create a rich pin with canva. https://www.youtube.com/watch?v=r5jXNvp67HA
Checklist for the viral pin
- Pin content that people actually searching for on Pinterest. Use the same keywords in your blog title. Create unique content that people need. If you do that, you don’t have to promote your blog content. Look for customers who are looking for you. Don’t create content that you think it is interesting or fun to write about.
- Design Pin: Become an expert on www.canva.com It is a free website where you can design your pin. You can use free images, for your pins.
- Larger pins are doing better on Pinterest. It should be at least 735/1300px. I choose blog format on Pinterest.
- Pinterest users love visually stimulating colors. Make your pins is colorful and make sure the pin stands out.
- Have the name of your blog at the bottom, it will help your reader to find your blog.
- Pin each pin on large boards once per day at high peak time.
- I am still a beginner on Pinterest, but I have created my first pin see below!
Creat your own rich pin see the video below.
My first pin!
Nice Post! It helps me a lot
Thank you happy to hear that it was useful.
Great information!
Thanks!
Bookmarked! so helpful
Thanks!
Thank you for sharing this, this is very helpful, just one question, is the Pinterest business account free?
Yes! you can get free organic traffic and also use analytics
Thank you, will definitely give this one a go.
I have been desperately trying to convince myself to take Pinterest more seriously with regards to my blog. The only problem is that I have a target audience… Do you have any tips on how to go about targeting a particular audience? Thanks for all the info!
Yes, you have to know who your audience is if you know it’s better. You search for people who are in the same niche as you who have ton of followers you follow their followers. You have at least five boards with things that your niche are interested in and do SEO well. Every pin, board have description en you can optimize for key words
Thanks for your help 🙂
Great post for pinterest, great for new users like me. thx
Your welcome!
Some good suggentions
thanks for that usefull informations..
Great post and tips – I pinned and shared for you 🙂
Thank you! I really appreciate!
very helpful article about managing the Pinterest account for newbies. thanks for sharing it.
thanks!
Thank you for the valuable information. I was about to start working on my Pinterest account, this would be helpful.
Great post! Canva is amazing! Thank you!
Thank you for your article, this is really helpful for our blog!
Your Welcome!
wow, this is all really great info, and I LOVE canva helps me so much. this is a great post. and very helpful. thanks for sharing!
This is very very useful. Particularly for me since I have been planning to sit and work on my pinterest for quiet some time now. Will definitely give it all a shot
Great post, thanx! Will bookmark this, so useful! 😀
There’s a code I was given to insert in my website. I don’t know how.
I didn’t understand your question
This is so helpful. I’ve found it really hard to use pinterest with my blog. Thank you x
Your welcome!
I really found this article helpful. I have been been using Pinterest as an ordinary user instead of as a business. thank you for enlightening me
DOMINIKA GOODNESS BLOG
Happy to hear that
Worth sharing
thanks
Awesome advice! Thank you!
thanks
Key points to drive traffic into our website from PINTEREST.
yes, thanks
I’ve just started on Pinterest, and the article does highlight some things I didn’t know/think about! Thank you for always being such a fountain of knowledge!
thanks didn’t expect such great feedback
Pinterest is the next thing I will have to have a closer look on – this blog post is so helpful to start. Guess I have to clean up my boards a bit. Thank you for sharing.
thanks
THANK YOU! I’ve had quite a time trying to figure out how to market myself properly on Pinterest so your timely post helps tremendously!
your welcome
Very informative content! Thanks for sharing! 🙂
your welcome
I have recently started using Pinterest, but wasn’t much aware of it. But this post has helped me a lot to understand it better. Very useful post.
your welcome
This is a great post.
This is the second time that a post on your site has influenced me to look into something new.
Many thanks,
Shahin
thanks appreciate your feedback
I have to spend more time on Pinterest and learning how to make great Pins, thank you for your tips I will give them a try and hopefully start to like it instead of loathe it as I do now
your welcome
Pinterest has done wonders for my business. I just learned how to use it this year and immediately saw a difference in my traffic. Especially after using Board Booster and Tailwind. When I created the new website for the extension of my company, Pinterest was definitely a part of my marketing strategy!
thanks
This is very helpful as I still can’t work out Pinterest and I don’t get any traffic from it. I will definitely check whether I follow all the tips you mentioned above. Thank you for sharing.
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thanks
Nice post with a lot of information. Thanks
your welcome
Very true, I had big hopes into Pinterest but somehow realized that since 4 years my followers did not move at all. Now I try different things to increase our visibility
I suggest you to master Pinterest. Watch all free videos about it and read all articles about it and master it.